About Us

Who are we?

Bull-it is a British, family-run brand dedicated to providing riders with kit unlike anything else. With decades of riding experience on both road and track, we understand what it takes to provide confidence-inspiring gear.

Why Bull-it?

Bull-it is the in-house brand of Covec®. Through the years we have continued to develop our materials specifically for the motorcycle industry. With riders’ safety as our main priority, an emphasis on abrasion resistance, low thermal transfer and longevity has ensured our jeans perform to the very highest standards.

Never standing still when it comes to innovation, since the introduction of EN17092 we have expanded our horizons, adding new recovery yarns to our denim to provide not only a jean that will perform, but a jean you’ll want to wear

Our History

  • 2010

    Bull-it was established with one goal, to create a product that excels, a product built to ride. Over the years, we've collaborated with a wide range of rider groups, developing and adapting our products to ensure our position as one of the front runners within the motorcycle industry.

  • 2013

    We set the benchmark for motorcycle safety. The Veloce, the first CE level 2 motorcycle jean on the market, delivering unparalleled safety. Since then, we’ve gone on to assist organisations like the Fire department, Bike Safe Police teams, Superbike teams, Flat track, Long track, Speedway and Stunt riders to provide high performance protective solutions.

  • 2017

    Covec® developed ‘Webtech’. The latest development in textile motorcycle protection. A high performance specially knitted synthetic material with impressive abrasive qualities, and low thermal conductivity. Designed for the track, approved by the FIM, and used in selective bull-it products. Giving the rider race level performance for the street. In addition to ‘Webtech’ we developed our first single ‘Oneskin’ denim jean. The Stealth range, ahead of its time, the Stealth range boasted AA performance in a single layer of denim.

    This development was made 2 years ahead of the new CE standard (17092).

  • 2019

    We further cemented our position as an industry leader in our field, leading the way with both AA rated ‘Tactical’ and AAA rated ‘Covert’ jeans. With these models available we were once again at the front of the line with innovation, being one of, if not the first to offer a full CE certified range under the newly introduced standard EN17092.

  • 2021

    We kept our spot amongst the top names in the industry. With our products being technologically sound, we’ve focused on building the personality of our range. With lighter blues, darker blacks and individual patch designs our products stand above the rest in performance, comfort and style.

  • 2024

    We partnered with RE ZRO® and introduced our 2024 collection - our greatest range yet. The collaboration helped us achieve a level of protection that outclasses rival brands while maintaining aesthetics, comfort and lightweight for all genders making them also our most inclusive and diverse range yet.

  • FUTURE...

    As Bull-it Jeans, we never rest on our laurels. Each year, we're constantly innovating, exploring new trends and surpass ourselves. It is this commitment and passion that is required to bring you the best motorcycle jeans on the planet.